Oregon Coast Magazine Demographics
Oregon Coast attracts an educated, affluent audience with an
average age of 59 and average household income of
approximately $86,000. We speak to leisure travelers with
general interest reading about life on the coast. Survey
results are shown below.
| Demographics |
|
Average Age: |
59.5 |
|
Children at Home: |
13% |
|
Male/Female: |
45/55% |
|
Average Household Income: |
$86,250 |
|
Single/Couple: |
21/79% |
|
Median Household Income: |
$64,285 |
|
Some College: |
48% |
|
Visit the Northwest: |
85.4% |
|
College Degree: |
20% |
|
Have used Oregon Coast Magazine for
travel plans: |
100% |
|
Graduate Work: |
20% |
|
|
|
Homeowners: |
93% |
|
|
|
| Have Visited |
| |
Washington |
41% |
|
Oregon |
74% |
| |
British Columbia |
12% |
|
Idaho |
17% |
| |
Montana |
18% |
|
California |
30% |
| |
Overseas |
16% |
|
|
|
| Planning Trip
Within Next Year To... |
|
Oregon
Coast |
78% |
|
Willamette Valley |
27% |
|
Eastern Oregon |
29% |
|
Portland |
28% |
|
Southern
Oregon |
35% |
|
Central
Oregon |
37% |
| Interest During
Travel |
|
Wildlife
Viewing |
61% |
|
Snow
Sports |
7% |
|
Shopping |
72% |
|
Storm
Watching |
46% |
|
Eating Out |
91% |
|
Visit
Wineries |
38% |
|
Taking
Cruises |
23% |
|
Historic
Sites |
76% |
|
Hiking |
41% |
|
Theater |
26% |
|
Photography |
44% |
|
Golf |
13% |
|
Water
Sports |
17% |
|
Attend
Sports Events |
11% |
| Use Oregon Coast
For... |
|
Quick
Getaway |
45% |
|
Find
Accommodations |
43% |
|
Five Day
Trip |
40% |
|
Learn
About Events/Festivals |
67% |
|
Ideas For Recreation |
55% |
|
|
|
| Lodging Plans
Include... |
|
Campground |
33% |
|
Full
Resort |
38% |
|
Bed &
Breakfast |
22% |
|
Hotel/Motel |
85% |
|
